How A Contactless Ordering Solution Can Increase Hotel Guest Revenue
Adversity is the mother of innovation, and a contactless ordering solution (or lack thereof) may become a deal-breaker for hospitality businesses. Innovative technologies such as QR code contactless solutions, dynamic ordering applications, and commission-free delivery modules have rapidly been integrated in restaurants and hotels. With staff shortages and reduced revenue, hotels are looking to hospitality tech solutions to grow their per-guest revenue.
“Operators will implement contactless technologies like QR code menus, frictionless ordering payment options.”
– Junior Therriault, General Manager of About Last Knife, Chicago
Starting with the advantages of contactless ordering solutions, this article addresses how adopting no-contact menus and ordering systems will help hospitality businesses increase revenue from both guests staying at the property and walk-ins.
Why Hotels Should Implement a Contactless Ordering Solution
1. Guests Instantly Access and Order From Your Concierge Solutions
With the help of a contactless ordering solution, you enable your guests to explore all of your services – restaurants, tours, entertainment, and anything else you offer – quickly and easily on their mobile devices.
2. No More Apps, Please
QR code contactless solutions do not require your guests to download an app. All you need is the camera on your phone, Google Lens or the built in QR code scanner on Google Chrome for mobile.
3. Do More With Less
Utilize your workforce’s full abilities by facilitating the options that come with contactless ordering solutions. The smartest option for hotels is to outsource food and beverage (F&B) services because such integrative technologies serve guests in a better way. Hotels can minimize their F&B costs and help local restaurants out while still offering world-class in-room dining.
From casual food delivery to more upscale room service as scheduled by the hotel guest, all food options can be taken care of by the offsite restaurant service partners. This allows your on-site hotel staff to instead serve the guests in other ways.
4. Concierge Solutions Keep Your Guests Informed
Guests can keep themselves updated by opting-in for updates about regularly-offered services such as yoga classes, happy hours, and local restaurant hours. Your guests will never miss out on anything they want to do again!
How a Contactless Ordering System Helps Hotels Maximize Revenue
1. Give Your Future Guests a Taste of Your Menu
Contactless ordering and concierge solutions are web-based applications. QR menu contactless solutions are also a part of the dynamic software offered by Butler Hospitality, Bonee, Orderlina, and mydigimenu, to name a few.
“Enabling technologies such as digital check-in and check-out solutions, bringing the status of room cleanliness to a guest’s fingertips, delivering location-driven availability and rates, and offering upsells enabled by AI/ML technologies.”
– Laura Calin, VP, Strategy and Solutions Management at Oracle Hospitality
You can add the QR link to your booking confirmations to increase use by arriving guests. Share it on your social media pages to entice current as well as future guests to use your various services. They can glance at your food menu, tour packages, spa services, etc. The best part is that if a guest sees anything that piques their interest, they can instantly book or order and then pay.
2. Mobile Payments and the Rise of Walk-in Guests
The majority of hotels all over the globe have implemented these types of concierge solutions, namely online booking and check-in systems, but they have not tapped into the walk-in guest or day pass market.
You can make it more convenient for the walk-in customer by implementing a contactless ordering solution that allows them to streamline the process and reduce or eliminate interactions with hotel staff. Insights mentions that hotels experience an 8-17% decrease in guest wait time when using mobile payment systems in QR menus.
The contactless ordering solution by Orderlina implements seamless payment integrations that allow your walk-in or day visit guests to make mobile payments for booking, dining, and other services.
3. Hotels Are Looking to Increase Revenue From “Drive-to” and Co-working Guests
With fewer people travelling now, hotels are more and more reliant upon regional drive-to and walk-in guests utilizing the hotel space for co-working. Mobile ordering solutions provide these guests access to your services in advance, allowing en route guests to choose what services they’d like from the hotel even before arriving. Orderlina’s menu demo shows you how to do just that.
Walk-in Guests
Walk-in guests for hotels are one of the best assets for generating maximum revenue. For instance, co-working spaces are experiencing a yearly growth of of 21.3%. Adding a contactless ordering solution further increases the odds of achieving higher profits by offering a co-working space option displayed on the hotel menu’s home screen.
Co-working Space
Chiang Mai, Thailand is the perfect example that offers co-working space, cafes, and hostel facilities. To make it easier for guests, they integrated their ordering system with Orderlina’s QR code menu. Hotels and co-working spaces provide a better guest experience and guest social media content such as this one.
Lily Bruns, Country Manager of Draper Start Up House states, “Having a day full of meetings sometimes means going way too long without food or water – Orderlina to the rescue!”
QR Code Contactless Solutions
By placing a QR code in every hotel room and in restaurant outlets, the guest gets a sense of everything the hotel has to offer customers. The walk-in guest may be considering spending the night or having brunch or dinner before leaving. But after seeing your property and being able to access more information through your QR code contactless solutions, they may also choose your co-working space as a means of working remotely, which a lot of people now seek.
Additionally, hotels may not be staffed in preparation for walk-in guests – just look at the reviews for hotels in places such as Dubai. As per a survey conducted by Oracle, 45% of the walk-in guests agreed to return to a hotel that offers self-serve technology to ensure faster service.
Their data also shows that 43% of the hotels have already implemented a no-contact ordering system for their guests. This contactless ordering solution enables self-service for all your guests, from data entry for online check-in to contactless payment options for desired extra services. This means a higher order basket from the walk-in guest and more upsell opportunities for guests who are staying at the hotel.
4. Partner Kitchens and Restaurants
Butler hospitality encourages hotels to ditch the kitchen and partner with local restaurants to serve their hotel residents high-quality food.
“Hotels no longer have the demand for on-site restaurants, and most are finding it hard to justify the costs – or more accurately the losses – associated with restaurants. If a hotel is struggling to stay open, closing its on-site restaurant and investing in Room Service by Butler instead is an obvious panacea.”
Incorporate your contactless menu with partner kitchen or restaurant options for your guests. Give them a variety of eateries as well as dishes to choose from. Not only will hotels save on F&B overhead but they also grow their community by partnering with local restaurants.
5. Showcase Tours and Events
Reaching a potential target audience to showcase their unmatched services has always been one of the worst dilemmas hospitality businesses face. Who is more of a potential client than one already at your hotel?
Put your in-guest promotions on autopilot by promoting the following:
- Happy hours
- Spa treatments
- Events
- Tours
- Dining options
Enabling self-serve concierge solutions puts your hotel’s unique selling points right on the guest’s phone. Also, adding extra features via full hotel concierge apps to maintain 360-degree interaction with guests displays how the hotel values its customers. This further maximizes in-guest revenue.
6. Integrate Your QR Code Contactless Solution With Your POS and PMS
PMS Benefits:
- Your venue can provide a single source of truth for the guest’s end-of-stay bill.
- Guests can view, order, and pay for the hotel’s food and service offerings pre-arrival as the menu link is included in booking confirmation emails.
- Lies at the heart of almost every resort, handling reservations and client bookings plus the end-of-stay bill.
POS Benefits:
- No data entry for staff as mobile orders are sent directly to the POS.
- Better reviews. Guests do not need to wait for service and can order from anywhere, making the process easier and more enjoyable.
- Hotels can operate with fewer staff.
- You can offer additional sales channels such as pick-up, delivery, and drive through.
Oracle is an industry leader in providing cloud PMS as well as POS services. Also, it houses multiple contactless operation options for its hospitality clients. Moreover, in one of their blogs, Oracle mentions a conversation with one of their clients about moving their POS system to Oracle MICROS Symphony. The client said, “Symphony’s ability to interface with third-party systems helped us quickly and easily enable new sales channels like online ordering and delivery.”
In Conclusion
HotelTime Solutions, a cloud-based solution for hospitality businesses, mentions that the hotel tech industry should focus on enhancing the guest experience. By developing technological concierge solutions that automate all internal tasks, the in-person hotel concierge and staff can concentrate on attending to guests.
“Orderlina’s contactless ordering solution fits this perfectly – not only it’s contactless, but it allows guests to place the order themselves, more quickly and from their own devices. On top of that, thanks to the POS and PMS integration with our systems, HotelTime and Orderlina together can also improve the efficiency of staff and the F&B operation.”
– Jan Hejny, CEO & Founder of HotelTime Solutions
Click here to get an idea of how Orderlina’s contactless ordering solution can maximize in-guest revenue for hotels.
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