A uniform in most positions carries a lot of considerable benefits – from promotion to authority, identity, and professional perspectives. A uniform acts as an entity or a logo for a brand. It adds charm and charisma to the services. Here we’re discussing why staff uniform is important in a hotel.
Here’s the full list – of the most important reasons why it’s necessary to adopt uniforms in a hotel environment…
1. Togetherness and integrity
Uniforms help solidify the bond between the staff as a team. It promotes unity and fosters togetherness.
These characteristics help to make the customer feel served by an entire group, rather than one individual.
Staff uniforms are also an important representation of discipline. When workers and managers are in the same or complementary attire, they appear more strongly connected and will stand out in the crowd.
“The whole is greater than the sum of its parts”–– Aristotle
Wearing a uniform in a hotel also amplifies integrity. This set of individuals adheres to certain or specific codes of conduct and duty.
2. Brand identity and promotion
Staff uniforms for hotels, much like those for offices or educational institutes. Are a good way to create awareness to their audience about branding.
These apparels serve as a visionary statement for the brand, which not only increases impact but helps commit the brand to memory.
It creates a free promotion for the company outside the workplace. The uniforms can be said to convert the workers and staff members into mobile brand ambassadors.
Many scientific studies have revealed that a bunch of people having some sort of similarity in their clothing, behavior, or some other, maybe, are more likely to allure the audience, as people will take them as a unit. This is mostly observed with the security forces.
“A product can be quickly outdated, but a successful brand is timeless.”
3. An air of professionalism
This is an important reason why staff uniform is important in a hotel, in fact, it’s a major benefit of wearing a uniform, particularly in a service-driven environment like a Hotel.
Being professional is something that is required in almost every field …assuming success is the goal.
A lack of professionalism can detract immensely from the quality of service provided. There are some other ways to enhance professionalism.
Studies have found that customers were more willing to do business with the employees that wore a uniform. The same applies to the willingness to interact with hotel staff.
Of course, assistance doesn’t always have to come in the form of a staff member wearing a uniform. Many hotels are adopting a more contemporary style of service.
A web-based browser app can now assist staff in hotels to provide a wider service across numerous places around the hotel, spa, or resort. For managers and hotel owners, this has been proven to increase sales of food and beverage by some 30%.
Hotefy is available here so you can get started increasing the revenue and level of service in your hotel.
Here are other ways you can increase the food and beverage sales in your hotel.
The reason is that they stood out as more professional, disciplined, and projected as a more competent worker.
Similarly, the companies adopting uniform programs for their workers and staff managers are more likely to attract clients and grow their businesses.
4. A sense of equality
Teams are always mutual, corresponding, and balanced. No one in the team is superior. Uniforms put everyone on the table as equal and they become therefore evenly respected.
This kind of sensation for both those that don a uniform and those that interact with them is very important. It removes prejudice and enables teams to universally adopt and achieve common goals.
“The uniform makes for brotherhood …since when universally adopted it covers up all differences of class and country”.–– Robert Baden-Powell
5. Safety and authority
The staff uniform is sometimes lifesaving too, depending on the nature of the job. This doesn’t just apply to construction workers and emergency services.
Hotel staff wearing uniforms not only project a greater sense of authority, (after all, you are probably a visitor within their daily environment) but also, staff usually come with training, skills, and preparation for a wealth of different scenarios, both service-related and emergency-related.
There is an expectation that uniformed staff, provide uniform protocols to deal with most situations that might occur in a hotel environment.
Combined, these qualities imbue a uniformed staff member with both the authority in a given situation, as well as the training to react, and solve.
Incidentally, this sense of authority also helps when dealing with customer complaints.
6. Security and identification
Members of staff within a hotel do not always wear the same uniform. There is often a hierarchical, almost militaristic nature to the attire.
Certain types of uniforms designed for service staff, (which includes hotel staff) also help to improve workplace security.
Uniforms designed from different colors, labels, badges, and other identifications help to quickly clarify duty, and sometimes even “rank”.
Uniforms easily segment staff from guests, which helps identify those who do and who do not belong within specific areas of the establishment, and for guests, it identifies whom to go to for assistance.
7. Creating the first impression
The same as in most walks of life, a hotel uniform creates a better first impression for any guest.
It’s important in the areas of hospitality and customer care like hotels and restaurants. To boost the impressions and consumer trust, proper care and handling need to be done. The clients should be handled skillfully and for that reason, servers and attendants are properly groomed and uniforms also add to their professionalism. In the end, of course, no one wants their food to be served with dirty nails and shabby
“You never get a second chance to make a first impression”–– Various
8. Benefits for employees
Besides other disciplinary and managerial benefits, staff uniforms have benefits for the staff too.
It enables staff members to avoid the daily hassle of clothing selection.
Staff do not need to go through the anxiety of what to wear every day to keep themselves on top of fashion and trends. Removing this barrier frees them from constant clothing selection and renewal.
They are simply provided with a uniform that is their daily attire …and also cuts down their expense of extra clothes shopping.
9. Defining specialisms
Uniforms designed for specific departments or job roles can be depicted by the type of uniform adopted.
Those working in kitchens usually wear white attire, in keeping with chef, kitchen, and other food-related areas. Those behind desks can be designed more for image, whereas maids and room staff more for reasons such as robustness and dirt resistance.
So there are the main reasons why staff uniform is important in a hotel. Now let’s look at what the perfect hotel uniform should include…
10. Free advertising for the hotel
Staff members wearing uniforms, both in or out of work, helps to reinforce branding. There is a marketing rule that a customer must see the product or service 7 times before purchasing. This rule – or similar rules – also applies to cementing a brand with its clients.
Hotel logos, name badges, insignias, much the same as other branding collateral around your hotel can be portrayed on every uniform. Thus providing constant awareness to the guest of the brand they are immersed in.
This doesn’t just apply to the uniforms, it can be anywhere around the hotel. Branding can be added to a helpful app your hotel guests have access to from which they can purchase additional food and beverages from anywhere within the hotel. Again, re-inforcing your hotel brand.
So there you have it, the ten main reasons why staff uniform is important in a hotel.
But what do we mean by uniform, well there are certain types of
What should a perfect hotel uniform look like?
A perfect uniform includes a set of different combinations that should be chosen wisely by management.
Following are some points that should be kept under consideration while selecting a uniform.
- Fabrics play an important role in the look, and the comfort offered by the uniform. The perfect fabric for a uniform should be densely woven, well-tailored with fine stitches and should be abrasion and crease-resistant, and should offer a stylish look as well.
- Perfect fit and style have a great impact on the apparel. The right style for a jacket, trousers, or skirts can enhance and modernize the corporate uniform’s look.
- The right color should be applied to the uniform that is in keeping with both the brand and the job of the staff member. In hotels and restaurants, the waiters are usually dressed in dark colors while the attending staff and more specifically, females are commonly dressed in brighter colors.
But what about the shoes? They need to be comfortable first and foremost, but hotel managers should set out standards for footwear. Here are some points for you to consider.
Do footwear and accessories matter?
Footwear and accessories are as emotive as other styled areas within a staff uniform and should be complementary to the outfit.
For shoes, in a hotel setting, men usually opt for classic black, or dark brown Brogues, or Monks. Whereas tougher, safety-style shoes might better suit a porter. While women mostly wear short heels in similar colors and styles.
A finely styled and fitted uniform deserves appropriate accessories too. And is usually aimed at being complementary to the brand and the outfit as a whole.
This includes generally; belts, watches, badges, cufflinks, collar-bows, and ties for men that are toned down in color and style. For women, any well-matched jewelry items are deemed appropriate.
When choosing the accessories and footwear, proper contrasting should be done with the uniform so that it does not look out of place.
What you should avoid in a hotel uniform
Bulging pockets should be avoided, so limit the need for staff to carry numerous items …as it looks unpleasant to have popped pocket.
Items like cell phones, wallets, and other things that are necessary to carry to work but not needed for work should be kept in separate bags or lockers. If something is required, then provision should be made for this within the uniform style.
The uniform styling should be simplistic enough to be easy to maintain but stylish enough to appear modern.
Here’s more hotel help for you…
More hotel help
There you have it, the top ten reasons why staff uniform is important in a hotel. If you want to increase revenue in your hotel, then be sure to check out hotefy, probably the best app you will ever adopt that allows guests to spend more money just about anywhere in your hotel, spa, or resort